Take your time.

︎︎︎ SCHULSTAD: Rye bread that keeps you going all day long.

︎︎︎ Danes are known for loving rye bread, and the small population enjoy more than 200.000 million packages a year.
The fiber-packed bread is known to keep you full for long, and in Danish you say that “it keeps you rolling”.

︎︎︎ Schulstad, the biggest retailer of rye bread in Denmark, wanted to connect that expression to their products, so we found something else that rolls and gave them a creative way to drive their message home.

︎︎︎ We rolled out the idea on several Copnehagen busses with the exact shape and color of Schulstad’s rye bread packages during the spring of 24.



︎︎︎ Had a great time making this with Louise Lindholm and the team @ Republica.
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