︎︎︎ SCHULSTAD: Promoting rye bread that keeps you going all day long.

︎︎︎ The fiber-packed bread is known to keep you full for long, and in Danish you say that “it keeps you rolling”. 

︎︎︎ Schulstad, the biggest retailer of rye bread in Denmark, wanted to connect that saying to their products, so we found something else that goes all day and gave them a creative way to drive their message home.

︎︎︎ We rolled out the idea on several Copenhagen busses with the exact shape and yellow color of Schulstad’s rye bread packages during the spring of 24.

︎︎︎  Had a great time making this with Louise Lindholm and the team @ Republica.