Take your time.
︎︎︎ ACT AID: A bandaid that improves skin cancer detection and racial health equality.
(D&AD New Blood Winner)︎︎︎ Saving lives and closing the global health gap through creativity and innovation.
︎︎︎Its design visualizes the four most common signs of melanoma skin cancer.
︎︎︎ And presents an easy and accesible way to test for melanoma using new, groundbreaking technology.
︎︎︎An integrated campaign featuring Nike athletes activates ACT AID.
︎︎︎Making sure the target group is reached, reasoned and ready to act.
︎︎︎Had a great time making this with Louise Lindholm & Alexander Christensen.
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