Take your time.





︎︎︎ ACT AID: A bandaid that improves skin cancer detection and racial health equality.

(D&AD New Blood Winner)


︎︎︎ Saving lives and closing the global health gap through creativity and innovation.




︎︎︎Its design visualizes the four most common signs of melanoma skin cancer.




︎︎︎ And presents an easy and accesible way to test for melanoma using new, groundbreaking technology.




︎︎︎An integrated campaign featuring Nike athletes activates ACT AID.





︎︎︎Making sure the target group is reached, reasoned and ready to act.



︎︎︎Had a great time making this with Louise Lindholm & Alexander Christensen.





︎︎︎

SEE HOW I ALSO WROTE A
BRAND VOICE YOU CAN HEAR
 





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