︎︎︎DESTINATION CANADA: Contextual OOHs giving Americans all the reasons to go look at the sky in Canada. 

︎︎︎ From full-of-lights NYC to the Wiltern Theatre in LA.  



︎︎︎ Hotels.



︎︎︎ Traffic lights.  

︎︎︎ And crossroads. Here the corner of 3rd and Manitoba in LA. 

︎︎︎ Humbly, true to the Canadian tone, we gave people reasons to come up and see the northern lights. 

︎︎︎  The full campaign consisted of 20+ different placements that went live in the fall of 2024. 

︎︎︎  Had a fun making this with AD Natasha Lee, CDs Bob Simpson and Pamela Rouinis plus the amazing team @ Rethink Vancouver.