︎︎︎ JUMBO COUPONS FOR JUMBO FRIES: Launching McCain’s biggest fries yet in a very big way.

︎︎︎ McCain asked us to drive trial of their new, double-sized Jumbo Fries, so we rethought the familiar discount coupon and turned every piece of media into placements for jumbo-sized coupons.

︎︎︎ On buildings, in the sky, in the cinema and several places online. Hand painted murals, projections and a custom built a Jumbo Coupon in Minecraft were among our 50+ unique placements.

︎︎︎  Influencer videos got more than 3 mio. views.

︎︎︎ And the campaign led to more than 50.000 redeemed coupons. (Some people even tried to steal them.)

︎︎︎  Had a great time making this with AD Grace Cho, CD Sean O’Connor and the wonderful team @ Rethink Vancouver.