Take your time.






︎︎︎ Strat lines: Original takes on brand messages based on human insights. Propositions to make (many) ads from.


Oatly – Fake milk for real change


Neutral – Health has no fragrance


Durex – Rolls better than a stroller


Tesla – Cheaper than Doomsday


Ben & Jerry's – A tasty rebound


Dove – Softening beauty standards


IKEA – Assemble new beginnings


Fujifilm – Time travel since 1934


Pellegrino – An italian delicacy that doesn’t make you fat


Libresse – Absorbs normality


Greenpeace – Rebel child of Mother Earth


Hästen Beds – Laying Sandman off





︎︎︎ Had a great time making this with talented Louise Lindholm




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