Take your time.

︎︎︎ Strat lines: Original takes on brand messages based on human insights. Propositions to make (many) ads from.

Oatly – Fake milk for real change

Neutral – Health has no fragrance

Durex – Rolls better than a stroller

Tesla – Cheaper than Doomsday

Ben & Jerry's – A tasty rebound

Dove – Softening beauty standards

IKEA – Assemble new beginnings

Fujifilm – Time travel since 1934

Pellegrino – An italian delicacy that doesn’t make you fat

Libresse – Absorbs normality

Greenpeace – Rebel child of Mother Earth

Hästen Beds – Laying Sandman off

︎︎︎ Had a great time making this with talented Louise Lindholm


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