Take your time.
︎︎︎ Strat lines: Original takes on brand messages based on human insights. Propositions to make (many) ads from.
Oatly – Fake milk for real change
Neutral – Health has no fragrance
Durex – Rolls better than a stroller
Tesla – Cheaper than Doomsday
Ben & Jerry's – A tasty rebound
Dove – Softening beauty standards
IKEA – Assemble new beginnings
Fujifilm – Time travel since 1934
Pellegrino – An italian delicacy that doesn’t make you fat
Libresse – Absorbs normality
Greenpeace – Rebel child of Mother Earth
Hästen Beds – Laying Sandman off
︎︎︎ Had a great time making this with talented Louise Lindholm
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