︎︎︎ STAR OF THE NIGHT: Outdoors launching Coca Cola Zero Zero on 6 of the biggest locations in Copenhagen by letting its product benefit shine bright through the night.

︎︎︎ Being free of both sugar and caffeine, Cola Zero Zero has the the unique selling point that it’s the only coke that’s great to drink late at night.

︎︎︎ And in fact the fizz from a sparkling coke close up looks like a sparkling, star-filled night sky. 

︎︎︎ As the word “sparkling” can refer to both stars and fizzy drinks, it worked well with the message Coca Cola wanted to get out: That it’s never too late for a caffeine-free Cola zero zero. 

︎︎︎ The OOHs was scaled up in Nørreport, Børsen, Nyhavn, Købmagergade, Kultorvet and Tower North by Lyngbyvejen, making sure that no one in Copenhagen missed it. 

The billboards were placed high up so they became one with the starlit sky. Two of the locations had sparkling lights installed.

︎︎︎  Had a great time making this with my creative partner Louise Lindholm, CD Rich Perusi and project managers Cherry Keegan & Sofie Sandager Andersen @ MBA