︎︎︎DESTINATION CANADA: Contextual OOHs showing Americans all the reasons to go look at the sky in Canada. 

︎︎︎ From full-of-lights NYC to the Wiltern Theatre in LA.  



︎︎︎ Hotels.



︎︎︎ Traffic lights.  

︎︎︎ And crossroads, here the corner of 3rd and Manitoba in LA. 

︎︎︎ Humbly, in a Canadian tone, we gave people reasons to come up and see the northern lights. 

︎︎︎  The campaign ran for the the second time in 2024.  

︎︎︎  Had a fun making this with AD Natasha Lee, CDs Bob Simpson and Pamela Rouinis plus the team at Rethink Vancouver.